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What to Shop

Why BY FAR’s Summer Collection Should Be On Your Shopping Lust List

Soda Futura is the latest offering from accessories brand BY FAR, and it's causing quite a stir in the fashion world. The Spring/Summer 2023 Collection embodies the spirit of exploration, excitement, and a voyage to new territories, capturing the essence of summer with its vibrant colors, unique insignias, and carefree attitude, all set against a backdrop of moving water.

By Amrita Singh

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This season's accessories are fresh and spirited, evocative of summer attire yet exaggerated by the lens of fashion. Footwear builds upon BY FAR's signature silhouettes, offering mid-heeled mules, strappy sandals, exciting flats, and towering platform pumps. The bags are crafted from bright-colored leather and organic cotton, featuring roomy shoppers, soft bucket styles, and translucent totes, bringing a blissful vision of exploration and excitement into everyday life through fresh and spirited accessories.

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The pieces reflect memories and milestones, and the design is always driven by emotion, dedicated to seducing all senses. Sunshine radiates from vivid metallics, raw canvas bridges beach and city attitudes, transparent PU and PVC evoke still water. Embellishments lend a youthful yet refined vibe, whether messy beads dipped in vivid colors or oversized sequins splashed across cult and brand-new bags.

BY FAR was founded in 2016 by twins Valentina and Sabina, and their best friend Denitsa. The brand's name was derived from the names of the founders' three little boys, who are, naturally, by far their greatest source of pride. Today, BY FAR's founders live between Australia and Europe. The premium product is made with love and an appreciation for the finest materials, outstanding quality, and comfort. A breakout social media success, BY FAR has earned a cult following among the fashion crowd, with a steady stream of influencers, actresses and stylists trotting the globe in BY FAR's mini bags, simple booties and square-toe sandals that anticipate that 90s coolness.

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BY FAR is a designer accessories brand that reinvents timeless silhouettes. The collections radiate a strong identity reflective of elevated materials, immense technical know-how, and a tenacious quest for innovation. Through their diverse interests, each founder brings a distinct voice and versatile skills to the label, cultivating a design aesthetic tailored to adapt to the complexity of modern life.

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As the fashion industry continues to evolve, BY FAR's dedication to innovation and timeless design has set it apart as a go-to accessories brand for fashion insiders. With Soda Futura, BY FAR has once again demonstrated its commitment to producing fresh and spirited accessories that capture the essence of summer and bring a sense of exploration and excitement into everyday life.