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Leading Ladies

Meet the Trailblazing Women Shaping Saudi Media Landscape

These pioneering women occupy influential positions, leading the path for future leaders. A Saudi editor-in-chief, newly elected to the Saudi Journalists Association's board, holds a crucial role in the country's media. Another notable director manages partnerships, assets, events, and commercial rights. Additionally, a senior managing editor, also a board member of the Saudi Journalists Association, boasts over ten years of media industry expertise.

By NATALIE KEBBE

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Thekra Alatiwi, Board Member of the Saudi Journalists Association

Thekra Alatiwi, a key figure in Saudi media, serves on the Saudi Journalists Association's board. Since 2011, she's produced programs at the Saudi Broadcasting Authority and edits the Risha Fine Arts Program on Saudi Channel One’s YouTube. Specializing in media and PR, she coordinates programs and events, contributes to Hajj season coverage, engages in public relations at the Saudi Media Forum, and manages social media content for Saudi National Day. Alatiwi holds bachelor's and master's degrees in Arabic language, literature, radio, and television media from Princess Nourah bint Abdulrahman University and Imam Mohammed ibn Saud Islamic University in Riyadh.

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Noor Alzayer, Experience Partnership Management Director at King Abdullah Financial District

Noor Alzayer serves as the Experience Partnership Management Director at King Abdullah Financial District since July 2023. Her role involves establishing partnerships to meet marketing, corporate communication, and experience goals, driving value, leads, and brand recognition. She's responsible for activating partnerships and agreements, managing assets, monetizing events through sponsorships, and overseeing commercial rights. She led the partnerships and sponsorships department of STC from 2019 onward, overseeing initiatives including LEAP, GITEX Dubai, MWC Barcelona, and others. She oversaw marketing and events for Lincoln International, while at Banque Saudi Fransi, she served as a corporate relationship manager. Alzayer holds a bachelor’s degree in business administration and certifications from the Project Management Institute, INSEAD, Oxford University, and the London Business School.

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Fatima Aloufi, Board Member of the Saudi Journalists Association

Fatima Aloufi, elected to the Saudi Journalists Association's board, brings extensive media experience. Currently a senior managing editor at Saudi Arabia’s Ministry of Sport, she began as a news reporter in 2010, contributing to various platforms including Elaph.com and Asharq Al-Awsat. Aloufi also played key roles in establishing Makkah Newspaper and managing the Digital Communication Center for the General Authority for Meteorology and Environmental Protection. She served as a senior interview producer at Al Arabiya TV and later became a managing editor at Saudi Research and Media Group. Aloufi holds a bachelor’s degree in sociology from Universite Hassan II Mohammedia in Morocco, with additional certifications from the US.