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Leading Ladies

Saudi Princesses Spearhead Progress: Paving the Way with Leadership

Prominent Saudi princesses emerge as impactful figures: one spearheads activism for women's education and social issues in Saudi Arabia, while the other serves as the ambassador to Spain, showcasing expertise in youth empowerment and human rights advocacy. Their public visibility marks them as influential voices shaping societal narratives.

By Natalie Kebbe

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Princess Lolowa bint Nawaf, chair of Mawaddah Association for Family Development

Since October 2020, Princess Lolowa bint Nawaf has led the Mawaddah Association for Family Development, focusing on education, training, mentoring, reform, and family awareness through sustainable development. Her priorities involve fundraising, managing teams, and enhancing the association's profile, aiming to cultivate a generation capable of addressing challenges to family stability.

In parallel, since 2020, Princess Lolowa serves as the Vice President of Marketing and Strategic Partnerships at Shamel Food Co. Responsibilities include leading the marketing team, working with online platforms and marketing firms, and supervising beverage suppliers.

Her diverse background includes being an economic adviser at the Saudi Embassy in Washington, D.C., from 2016, actively engaging in economic and business affairs and collaborating with the US Chamber of Commerce on Vision 2030 initiatives.

She served as a Senior Relationship Manager at SABB from 2010 until 2015, managing daily transactions, offering investment advice, and concentrating on high-net-worth clients. Princess Lolowa holds a bachelor's degree in business management from Babson College and is pursuing a master's degree in non-profit management at Northeastern University in Boston.

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Princess Haifa Al-Mogrin, Saudi ambassador to Spain

Recently, Princess Haifa Al-Mogrin assumed the role of Saudi Arabia's ambassador to Spain, taking her oath before King Salman at Arqa Palace in Riyadh. This event coincided with the swearing-in of other ambassadors-designate to various countries. Prior to this prestigious appointment, Princess Haifa held the position of permanent representative of Saudi Arabia to UNESCO from 2020 to 2023.

Among her many notable achievements in her career is her election in 2021 to a two-year term as chair of the UNESCO Executive Board Program and External Relations Commission. Princess Haifa's journey includes roles at King Saud University, the UN Development Program, and the Ministry of Economy and Planning. She also served as the assistant deputy minister for G20 affairs and gained recognition for her expertise in youth empowerment and human rights advocacy. Princess Haifa, an alumna of King Saud University and the University of London, has excelled academically, holding a bachelor's degree in economics and a master's degree in science in economics focused on the Middle East.