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Leading Ladies

10 Top Female Marketers in Saudi Arabia

In recent years, we have seen a rise in the number of initiatives aimed at empowering female marketers in Saudi Arabia. With that, we spotlight some of the Saudi women that have excelled in marketing and communications industries all over the kingdom.

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Abeer Saud Alessa

Started off with the CEO and co-founder of Bold Agency, Abeera Alessa is one of the first women to the enter the fields of marketing. She is an entrepreneur, marketer and “inspired by everything creative.” She also holds the position of the member of the Advertising Committee at Chamber of Commerce in the Kingdom. The Saudi marketer actually began her career by earning an Arts & Design degree from the Royal University in Bahrain, and then she kicked off her professional journey with MBC. Years later, she is a household name in the marketing speere.

2 of 10

Ohoud Alshamikh

Meet the CMO of Takamol Holding, Ohoud Alshamikh has reached great heights in her career at such a young age. She is known to be an early adopter of marketing trends, which gives her an edge in the industry. The Chief Marketing Officers hold an MBA from the Rochester Institute of Technology, and awards for her work over the years. Also, are you familiar with the stunning respire lounge located in Riyadh? This marketing genius is behind it.

3 of 10

Amira Afandi

Starting off as a Media Planner at Mindshare exactly 22 years, Amira Afandi now is the General Manager of Marketing & Corporate Communications at the Ministry of Tourism of Saudi Arabia. Her impressive career is too long to put in a few words, but she has extensive experience that spanned across different companies. Her specialty is developing and leading brand communication strategy, including other marketing branches such as Public Relations.

4 of 10

Alaa Khushaim

For more than 8 years now, Alaa Khushaim has been working in McDonalds in marketing and communications. She now holds a director position at the multinational in addition and is known to be a role model for her team. Khushaim’s educational background comes from the UK where she earned her undergrade form the University of Reading, and her Masters from the University of Westminster.

5 of 10

Ghada Almandhour

This Saudi professional heads the marketing department at renowned Mashareq Investment. Ghada Almandhour’s career actually started in the hospitality sector where she had gained experience in big names such as The Four Seasons, Kempinski, Ritz Carlton, and Rosewood Hotels. After that, she made a switch into more corporate paths, now landing in the investment sector.

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Alya Sairafi

Having been the Head Of Marketing and Communications At Saudi Aramco for more than 2 years, Alya Sairafi recently switched to another celebrated company, PepsiCo. Her marketing career speaks for itself as she has both corporate and startup experience with names such as Careem. Alya has also been invited to many panels throughout the years to talk about her experience and insights on the industry.

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Sara Altuwaijri

A force to be reckoned with, Sara Altuwaijri has been the Head of Group Marketing and Corporate Communications at Banque Saudi Fransi for almost 4 years now. Her specialty lies in Strategy Development, Branding and rebranding, Consumer Research, Marketing Communications, and more. Altuwaijri’s experience changed throughout the years from academic to agency-based, finally reaching her well-earned position in banking.

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Najla Alotaibi

Najla Alotaibi has been the Director of Corporate Communications at go-Saudi food delivery platform, Hungerstation. She now works at the Riyadh Chamber of Commerce and Industry. Najla Alotaibi’s work doesnot stop there, as she has also founded three food brands, and does incubation for startups. Her most famous stint was pusing a food project with only 2 peple into a full-blown business backed by investors. You need to know your marketing in order to do that.

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Nora AlShorafa

This marketing might have a place in the influencer marketing field as well, as she is a food blogger that runs her Instagram account by the name of Twelvvee. Aside from taking amazing photos from all the coolest places, Nora AlShorafa is the Senior Marketing Manager at Dar Alarkan (DAAR). She has attended the American University of Sharjah and earned a BA in in Design Management.

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Wejdan Yamani

Sony, Booking.com, Park Hyatt, Wejdan Yamani has made a name for herself fin some of the best companies in the world. She is now the Director of Leisure Sales at Sheraton Jeddah, as she has always been passionate about the marketing and communications field within the context of hospitality. Yamani also has quite the interesting take on marketing, stating that, “Marketing is not a person and not a department. From top to bottom, all individuals in the organization are marketers.”

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Leading Ladies

10 Top Female Marketers in Saudi Arabia

Abeer Saud Alessa

Ohoud Alshamikh

Amira Afandi

Alaa Khushaim

Ghada Almandhour

Alya Sairafi

Sara Altuwaijri

Najla Alotaibi

Nora AlShorafa

Wejdan Yamani

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