How Does A Beauty Brand Stay True To Sustainable Practices? We Asked La Bouche Rouge
In 2021, the rates of excessive consumption have never been higher. The beauty industry is worth billions and everyday a newer product promising to help us reach the current standard of beauty is released and quickly forgotten about as the next one comes along. One of the biggest marketing tools for the beauty industry is aesthetically pleasing packaging – which is held with just as much importance as the ingredients of a product – but all that packaging results in a rather sizable pile of consumer waste.
Every year, 120 billion units of cosmetics packaging are produced, and mostly for one-time use. Empty containers are often too small for recycling, and mixed-material items end up going straight to a landfill – but there is one brand that is challenging the status quo of the way in which beauty is sold to us.
La Bouche Rouge is the French cosmetics brand that creates quality products whilst preserving the environment – demonstrating that it is entirely possible for the beauty industry to be conscious and sustainable.
The first beauty brand ever to mindfully eliminate the use of plastic at every step of their production process, the chic French brand, noted mostly for their lipsticks, strives to maintain a pure and micro-plastic free development and production strategy. Their highly coveted lipsticks come in leather cases hand made by local artisans in France, and are refillable without a single use of any type of plastic. Moreover, the products are also free of petrochemical derivatives, silicones, beeswax, and animal fats making clean luxury beauty accessible to a halal / vegan market.
La Bouche Rouge is by far the only French sustainable luxury brand and AboutHer.com spoke to the brand’s co-founder and conscious visionary, Nicolas Gerlier about its mission and the importance of being eco-friendly.
