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Leading Ladies

3 Contemporary Arab Fashion Labels To Support

See.Mas by Princess Nouf Bint Bander

With Eid and summer right around the corner, it's time we stock up on new fashionable essentials that will last us the season and maybe even a lifetime #slowfashionforthewin. We've rounded up a small list of Arab fashion labels to fall in love with their vision and support.

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1. See.Mas

If you’re looking for cool cuts and quality fabrics, simple yet fashionable statements that stand out from the noise, then SEE.MAS has the perfect collection for you. Created by Saudi Arabian Princess Nouf Bint Bander Al-Saud, this latest collection by SEE.MAS is a capsule of five, beautifully crafted, essential pieces in four classic colors, described on the website as “designed to tie your wardrobe together, seamlessly,” allowing you to mix and match, layer and style as you please.

SEE.MAS, named after Princess Nouf’s twin daughters, came to fruition as a result of thinking of a solution to Arab women not being able to fill their wardrobes with essentials that they could feel comfortable in, as Princess Al-Saud shared herself.

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2. Renaissance Renaissance

Cynthia Merhej is the Lebanese founder of the womenswear label, Renaissance Renaissance, and has just made history by being the first ever Arab woman to be shortlisted for the LVMH prize. Renaissance Renaissance "reclaims the codes of femininity to reflect the complex and intelligent woman of today," as the brand's website states.

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3. Hashimi

Hashimi is the quintessential Dubai based modest wear label that brings traditional dressing to the forefront of contemporary style. Maintaining a timeless elegance, Hashimi portrays effortless sophistication through clean cuts and silhouettes in luxe fabrics and minimalist details.

Founder Fatma Al Hashimi started her journey with her eponymous brand from home, and grew a client base that led her to open a flagship boutique in Dubai’s coveted Wasl51 location. Her boutique is also where she designs her collections and brings them to life along with her in house production team.

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Leading Ladies

3 Contemporary Arab Fashion Labels To Support

See.Mas by Princess Nouf Bint Bander

1. See.Mas

2. Renaissance Renaissance

3. Hashimi

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