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What to Shop

27 Ways to Wear Pink to Back Breast Cancer Awareness

One simple thing we can do to get involved and be supportive during Breast Cancer Awareness Month is to wear pink, and we’ve never been readier.

When October comes around, we like to fill our pages with all things pink as Breast Cancer Awareness Month is very dear to our hearts. So with this being the most opportune month to don pink, we’ve curated a list of must-have wardrobe additions, including accessories, as well as jewellery and watches, suitable for all budgets. It doesn’t hurt that the pretty hue has been bang-on-trend for a number of seasons, including this one.

Whether, you’re looking for something candy coloured, a blush or maybe a pale shade, there’s a wide variety. We also couldn’t resist adding some knockouts in the exuberant, loudmouth hot pink/ fuchsia tones (what the colour experts at Pantone have called Pink Peacock), which were spotted all over the autumn 2018 runways.

Click through to see what you can wear to work, on the weekend, for a night out or anything in between.

By Roula Allam

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1 of 27

Asos Design earrings in geo design with glitter and jewels

2 of 27

Bally x Swizz Batz x Shok-1 "Crew" tote bag in grained bovine leather featuring SHOK-1's "Funk" artwork

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Claudie Pierlot ruffled sleeveless "Tilda" T-shirt with Victorian collar in Bonbon

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Dolce & Gabbana logo-print mesh "Sorrento" trainers with architectural rubber sole

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Ganni vibrant denim jumpsuit, detailed with contrast tan stitching

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Jacquie Aiche handmade "Rhodonite Sunrise" necklace with 14k rose gold, pavé diamonds and six diamond bezel chain

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Chrisitan Louboutin "Rubylou Love" backpack in grained and smooth calfskin leather finished with signature Louboutin accents

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Kristina Fidelskaya plain long-sleeved shirt

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Les Benjamins cap with white Arabic writing

10 of 27

Mango long flared skirt

11 of 27

Mansur Gavriel mules in suede featuring a 40MM block heel

12 of 27

Marks & Spencer Per Una long-sleeved tea midi dress with floral print

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Roberto Cavalli shiny flat laser-cut acetate sunglasses with the brand’s iconic snake-inspired pattern on the temples

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Tory Burch "Georgina" ankle booties in croc-embossed leather with pointed toe and slim heel in Elephant Pink

15 of 27

Vivetta cotton blend "Stornovv" shirt with outlined felmale faces and hands at Robinsons

16 of 27

Saint Honoré special edition "Pink Ribbon Opera Twist” watch with discreet heart shaped charm with a pink ribbon pattern and pink leather double strap

17 of 27

Loewe x Thélios "Puzzle" sunglasses in acetate and metal with futuristic mask shape, bold temples and openwork lenses

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Guess x The Get in Touch Foundation limited edition glasses/sunglasses with pink metal ribbon on the temple tips and special pink case for the fight against breast cancer

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Ebel "Wave" watch with brushed and polished stainless steel case and signature wave-link bracelet and Scandinavian polygonal design dial with eight diamond markers

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Corum "Heritage Eleganza" watch with bezel set with 27 pink tourmalines, mother-of-pearl dial, leaf-type rhodium-plated hands and alligator leather strap

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KALAN By Suzanne Kalan "Rose" earrings with white diamonds, rose de france coloured baguette stone, salmon topaz, hexagon rainbow moonstone and emerald cut morganite topaz stone set in 14k yellow gold

22 of 27

Philipp Plein futuristic hi-top "Runner MM" trainers with woven nylon sock, elastic band decorated with metal corporate lettering and thickened rubber sole

23 of 27

Salvatore Ferragamo "Gancini" zip around purse in calfskin leather with iconic Gancini hardware updated in an oversized version in Bon Bon Pink

24 of 27

Valentino Garavani "No Limit Rockstud" clutch in buffalo leather with iconic platinum finish studs and hardware, twist lock closure and removable strap

25 of 27

Fendi Timepieces "My Way" watch with a rose-gold polished stainless steel bangle, a bezel set with 24 brilliant cut white diamonds and mother-of-pearl dial